Content is one of the most important ingredients of any digital marketing strategy; whether a digital marketing expert uses SEO, SMM or Paid ads, for each mode of marketing, the most vital thing is content. There are different types of content which are used in the digital marketing still text content is the most used content type. Generally, for any company, there are 2 different approached to fulfill the required content need.
1. Hire a content writer
2. Outsource content writing
Most of the time, the companies choose to hire a full time or part time content writer, but, I, based on my experience, would recommend outsourcing content writing projects to an experienced content writer or a content writing agency. If you are wondering why it is so, let me share the top 3 benefits of outsourcing content writing service to an agency or an individual:
1. You don’t need to spend on research time invested by the content writer
Each content writer needs to spend a considerable amount of time while writing content. The reason is he/she needs to make efforts to understand the niche and the latest trends in the market so he/she can write content an audience want to read/consumer and search-bots are more likely to crawl and index. If you have an in-house content writer, you need to pay for each hour of research spent by the writer and being honest, often in-house resources take this liberty for granted. On the contrary, while you outsource content writing task, the content writer will charge only for the written content. As per the industry standard, the content writer charges on per word or per content basis. It means you don’t need to spend money on their research efforts. This would save a noteworthy amount.
2. You can get both quality and quantity according to your requirement
As per my experience, an in-house content writer often spends a lot of time on research on sake of writing quality content; and it is normally experienced, the quantity of content you receive is less or quality gets compromised. The outsourced content writer earns based on the content he delivers and as he has to retain the customer in 90% of cases the quality is guaranteed. If your content requirement is high, you can contract a content writing service provider agency which would have more writers and you can get more quantity of content with quality, of course. This way your requirement of, quality content in bulk will be satisfied.
3. You have more choices
Generally, when we hire an in-house resource, we are more like to retain it due to the long and time-consuming recruitment process. Thus, even if we are not getting the required outcome from the hired content writer, we compromise with the situation. On the contrary, if you have outsourced content writing service to a remote content writer or a content writing agency and not really happy with the quality or quantity, then you have many options to switch over as there are so many companies which offer best content writing services. Also, you have an option to take service of different agencies for different types of content which is not possible when you hire an in-house content writer.
These are the top 3 reasons to outsource the content writing service as its benefits in saving money and internal resources in handling the in-house content writer. All you need to do is pay as you go, if you have less content requirement, you need to pay less. This way you can also do budget controlling, as and when needed.